Our shared values are to be:

    Consistent and proportionate

    Reliable and ethical

    Fair and respectful to all

    Accessible and helpful

    Intelligent and thorough, but also timely and proportionate

    Open and accountable, acting with integrity and never being afraid to admit when we’re   wrong

    An excellent team, inspiring excellence in each other

Our external stakeholders will also find us:

    Independent in administering the Advertising Codes

    Evidence-based, targeted and consistent

    Reflective of society, not a social engineer

Our shared values are to be:

    Consistent and proportionate

    Reliable and ethical

    Fair and respectful to all

    Accessible and helpful

    Intelligent and thorough, but also timely and proportionate

    Open and accountable, acting with integrity and never being afraid to admit when we’re wrong

    An excellent team, inspiring excellence in each other

Our external stakeholders will also find us:

    Independent in administering the Advertising Codes

    Evidence-based, targeted and consistent

    Reflective of society, not a social engineer